Recently, our research group completed a project investigating which words women are most attracted to when reading popular romance novels. Our results showed that the highest rated novels contained words related to arousal, sexual/primal prowess, and sexual communication. Implications for our findings hint that authors inclusion of these words helps sells the romance story line to the reader more so than if these words were not used. This manuscript was recently published at the Journal of Language and Social Psychology, and featured in the Houston Chronicle, San Francisco Chronicle, and the San Antonio Express News.

Decoding the Language of Love